Onunu
Onunu – Brand Guidelines & Visual Identity
At Ndali Digital, we had the privilege of developing the brand identity and visual guidelines for Onunu – a bold, modern African brand inspired by the rich heritage and innovation of the Niger Delta and the wider continent. Our objective was to create a cohesive brand system that not only looked visually striking but also carried deep meaning, cultural authenticity, and strong storytelling power.
Onunu is more than a name; it is a statement of pride, belonging, and excellence. Derived from Niger Delta roots, Onunu represents bringing the very best of Africa to the world – from content, products, and services to ideas that shape global narratives. The brand needed a visual language that could stand confidently alongside global competitors while staying rooted in its cultural essence.
Our role was to translate this vision into a comprehensive brand guideline document that would serve as a blueprint for consistency across print, digital, and experiential touchpoints.
Mission & Vision Alignment
Much like the people of the Niger Delta who inspired it, the Onunu brand treats its audience as honored guests, deserving only the finest. The mission was simple:
Deliver excellence in every product, service, and interaction.
Celebrate culture by embedding African identity into the heart of the brand.
Drive innovation through creativity, storytelling, and visual energy.
The visual identity was designed to reflect these values — strong, vibrant, and approachable, while also being professional and globally competitive.
Logo Identity
The Onunu logo sits at the core of the brand. We developed clear guidelines around its usage to protect consistency and recognition:
Symbolism – The leaf icon represents nature, freshness, and eco-consciousness, aligning the brand with sustainability and authenticity.
Typography – A playful yet bold typeface was chosen to convey approachability, warmth, and joy, while still maintaining confidence and presence.
Color Palette – The earthy oranges, deep blacks, and fresh greens tie directly back to African identity, evoking both vibrancy and groundedness.
Do’s & Don’ts – The guideline highlights correct and incorrect logo usage, ensuring the identity remains clear and impactful across all applications.
Identity Principles
In building the identity system, we emphasized three key attributes:
Nature & Freshness – Embodied through the leaf symbol and organic curves within the design.
Cultural Relevance – The name "Onunu" and its earthy tones connect directly to African heritage and storytelling.
Approachability & Joy – The brand feels inclusive, warm, and inviting, resonating with a global audience while staying true to its roots.
Extended Guidelines
Beyond the logo, we developed an entire brand ecosystem covering:
Typography – Clear type hierarchy for digital and print use, combining bold headers with legible body fonts.
Color Palette – A structured system of primary, secondary, and accent colors for flexibility without compromising consistency.
Digital Application – Layouts, imagery, and mockups for web and social media, ensuring the identity remains vibrant across platforms.
Print & Merchandising – Concepts for packaging, uniforms, posters, and physical branding to bring Onunu into real-world contexts.
Outcome
The result is a comprehensive brand guideline that not only establishes Onunu’s visual DNA but also positions it as a cultural ambassador – a brand that proudly carries African heritage into the global space.
With these guidelines, Onunu has the tools to maintain a consistent identity across all mediums, scale confidently, and tell its story with clarity and pride.
At Ndali Digital, we are proud to have crafted a visual identity system that balances creativity, culture, and commercial strength — ensuring that Onunu stands out, connects emotionally, and endures in the minds of its audience.