LDV African Supermarket
Ndali Digital had the opportunity to design and prototype a modern e-commerce experience for LDV African Supermarket, based in Nuneaton. LDV is a community-focused grocery store providing authentic African and Caribbean food products to local customers. The goal of the project was to create a clean, user-friendly digital storefront that would make shopping as easy online as it is in-store.
Project Overview
The LDV team wanted a platform that:
Showcased their wide range of products including fruits, vegetables, frozen goods, groceries, drinks, and health & beauty items.
Highlighted promotions such as discounts and deals on fresh produce.
Allowed customers to browse by category, search products quickly, and view detailed product pages.
Delivered a smooth checkout experience with multiple payment options.
Our design approach was to keep the layout simple, structured, and familiar while adding vibrant visuals that reflect the supermarket’s energy and cultural identity.
Key Features of the Design
- Homepage & Promotions
A clean product grid displaying essential items such as rice, palm oil, noodles, and fresh vegetables.
Promotional banners showcasing seasonal deals (e.g., “50% off on fruits and vegetables”).
Category navigation on the sidebar for quick filtering.
- Product Listing & Filtering
Customers can filter by categories like Fruits, Frozen, Groceries, Drinks, Health & Beauty, and Clothing.
Price range slider for refined searches.
Simple pagination for browsing through a large catalog of products.
- Product Detail Page
Large product imagery with multiple angles.
Clear pricing and stock availability.
Tabs for Product Details, Information, and Reviews.
“Related Products” section to encourage cross-selling (e.g., cabbage page linking to onions, plantain, and scent leaves).
- Checkout Process
A straightforward checkout form capturing essential billing and shipping details.
Cart summary visible on the right with subtotal, shipping options, and total price.
Multiple payment methods supported (Visa, PayPal, Pay on Delivery).
Outcome
This design demonstrates how a local supermarket can transition into the digital space with a professional, modern platform. The layout balances functionality and familiarity while reflecting LDV’s authentic African brand identity.
With this foundation, LDV African Supermarket is well-positioned to expand beyond physical sales, providing convenience and accessibility to their growing customer base in Nuneaton and surrounding areas.
